An Incomplete and Growing List of Product Names to Cater to Fragile Masculinity

Glacial Blitz flavored electrolyte water

Razor’s Edge pre-shave facial cleanser

Lazer’s Edge after-shave cooling balm

Midnight Noir hand sanitizer engineered for men

Tactical Grip Bath Grenades

Element Fighter lip balm

Grease Monkey’s lotion for hard working hands

Fire-in-the-Hole wet wipes

Brosé

IPA-scented mandles

Bear Fighter musk for manly men only

Body Detailer for Ripped Abs loofah

Help Comes to Those Who Help Themselves: a self-help guide to toxic masculinity

Walk Tall and Carry a Big Stick condoms

No Whey José non-whey protein powder

Call to the Bullpen gas relief